Email Marketing vs PPC Marketing
One of my readers recently asked which is better Email Marketing or Pay per Click Marketing.
The two types of marketing do not have the same goal. They are significantly different because of the difference in the goal.
Normally the goal of Email marketing is to build a relationship with your readers and to sell stuff.
The number one goal of PPC advertising for most marketers is to get more people on your list so you can build a relationship with them and sell stuff.
Rick
I’m not sure but i think PPC is most effective than email marketing..because of PPC is give the directly result on top in Google.. So possibility is high in PPC..
It depends on your model. PPC takes money up front. PPC has gotten a lot more complicted lately.
I would like to go with email marketing because it is cost effective. if your ready to spend more bucks then you should go for PPC.
I am a much bigger fan of email marketing. It is easy once you have built a list to give lots of free content and sell stuff you believe in to your readers. I am a firm believer that “The List” is the most important asset in your business.