Internet Marketing by Rick » Email Marketing http://imbyrick.com Internet Marketing by Rick, Reviews and Ideas on Internet Marketing Mon, 21 Feb 2011 18:42:23 +0000 en hourly 1 http://wordpress.org/?v=3.3 Email Marketing vs PPC Marketing http://imbyrick.com/email-marketing-vs-ppc-marketing/ http://imbyrick.com/email-marketing-vs-ppc-marketing/#comments Wed, 30 Jun 2010 18:40:13 +0000 Rick http://imbyrick.com/?p=1445 One of my readers recently asked which is better Email Marketing or Pay per Click Marketing.

The two types of marketing do not have the same goal.  They are significantly different because of the difference in the goal.

Normally the goal of Email marketing is to build a relationship with your readers and to sell stuff.

The number one goal of  PPC advertising for most marketers is to get more people on your list so you can build a relationship with them and sell stuff.

Rick

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