A Clean Desk and the Sick Mind
I go in spurts of effectiveness. Sometimes I can turn out a ton of work and sometimes I am not so effective.
I had an awakening moment recently. I have three desks in my office. Yes I have 3 computers also. Anyway they are arranged in a U. I use the bottom of the U as the storage for paper work I need to get done soon. Some of it yesterday. It has been piling up the last couple of weeks and I have not been very effective at building sites or pages. I had a friend coming over so i decided to remove the pile from my middle desk. I packed it and kinda organized it as I put it into a briefcase.
Wow it was like a great load was lifted off my back. There are no more shoulds in front of my face. The last day and a half I have been extremely effective. Instead of looking at my pile of todo’s I have been working. Now to get some of the paperwork done out of the briefcase.
Rick
Sometimes a clean work space will open your mind.
Today I stand proud having created multiple campaigns that have lead to over 30% sales conversions. I’ll be honest, the first one I thought was maybe a fluke and I very luckily struck the right nerve. I know I purposely created that first campaign for high conversions, but I was floored when I saw 37% conversions.
I had NEVER seen something like that and I was so shocked that I did the math twice and then asked two other people to check my math! hahahahaha
Then it happened again, and again, and I knew it hadn’t been a fluke. I had discovered a formula for really really high conversions. I can’t take the full credit though, my formula is really just a mixture of 2 or 3 other peoples formulas.
7 Elements Of Really Really High Converting Copy
Unfortunately, I don’t have some Einsteinian way of putting this formula like e=mc2. I can describe it to you in basic English though.
1.) You must know the common problems your target audience is having
2.) You must explain how your product solves that specific problem
3.) You must use the same language that they would be using internally. So no salesy cheese or fancy words. Just straight talk as if you were friends at the bar with a couple drinks in you
4.) You must show undeniable proof that your claim is true
5.) You must, without a doubt, appear as if you were exactly like they are – You had the same problems, tools, and experiences
6.) You must make sure the value of your offer largely outweighs the price to the point they are almost shocked at the low price. It must be a “no brainer” to make the purchase
7.) You must convince them to take action immediately through a very real reason for urgency
If you have all 7 of those elements in your sales copy and you only show your offer to your target audience from the first element – You will never have a problem with converting again.
With this formula I have been able to out convert marketers that I should not be able to beat. Guys with many more years of experience, more money, and more credibility.
Justin Brooke
Clearing off the desk sometimes clears the mind also. A clean desk is not always the sign of a Sick Mind.
Rick
good stuff. i think keeping a clean workplace is a very important step in being successful, i know many people that have messy desks and it really gets in the way of their productivity.